When it comes to growing your brand, what approach sounds right for you?

(Please pick one.)

Do-it-yourself.

The Brand Therapist’s Brand Tool Kit

Access a variety of branding frameworks, tools, and videos right here on our site. Ideal for those with the time, energy, and ideas to drive their own brand, this approach offers high-level guidance and resources to keep you focused and inspired.

Video/Presentation Library:

  • Brand Strategy 101

    • The Importance of a Strong Brand

    • Understanding Brand Strategy

  • Building Your Brand Foundation

    • Defining Your Brand Essence

    • Defining Your Mission & Vision Statements

    • Defining Your Core Values

  • Introduction to Market Research

    • Analyzing Your Competitors

    • Getting To Know Your Audiences

    • Identifying Your Brand’s Right-to-Win

  • Brand Positioning

    • Creating a Unique Value Proposition

    • Differentiating Your Brand in the Market

    • Crafting your Brand Positioning Statement

  • Brand Messaging

    • Naming Your Brand

    • Developing Your Brand Voice and Tone

    • Writing a Compelling Brand Story

    • Creating Effective Taglines and Slogans

Frameworks and Tools

  • Brand Strategy Framework

    • Step-by-step guide to building your brand strategy

  • Brand Audit Checklist

    • A comprehensive checklist to evaluate your current brand status

  • Customer Persona Templates

    • Detailed templates to help you define and understand your target audience

  • Competitive Analysis Template

    • Tools to assess your competitors and identify market opportunities

  • Brand Positioning Worksheet

    • Exercises to help you determine your brand’s unique position in the market

  • Messaging Matrix

    • Framework to develop and refine your brand messaging

One-time cost: [$149]

Do-it-with-you.

Brand Therapy Sessions & Workshops

Engage in tailored sessions where solutions are customized for your business, and you receive expert guidance every step of the way. Perfect for those seeking big ideas and clear next steps, this approach provides a collaborative and personalized branding experience.

Brand Therapy Sessions

90-minute initial session

  • Get to know your brand, its strengths and challenges.

  • Uncover the unique essence of your brand to help you start making more informed and impactful brand decisions immediately.

30 to 6o minute follow-up sessions

  • Handle specific brand challenges (e.g. voice and tone, developing key messages, etc.)

  • Review current implementations of your brand

Workshops

Team workshops can be a great way to generate custom branding solutions quickly while helping to ensure adoption as the team is creating it will be helping implement it. Here are some workshop topics:

  • Mission, Vision, Values development

  • Brand Positioning

  • Brand Personality

  • Key Messages

  • Other workshops are available. Reach out to learn more.

Do it for you.

Full-service Branding Option

For comprehensive branding projects, we handle everything, addressing multiple aspects of your brand. Ideal for those with extensive branding needs, this service ensures a cohesive and professionally executed brand strategy.

Reach out and we can put together a custom project to tackle any or all of the following issues:

  • Brand Positioning

  • Brand Evolution /Rebranding

  • Brand Personality, Voice & Tone Development

  • Messaging Development

  • Brand Architecture Development

  • Innovation Planning

Get in Touch.

(With your brand.)